Whether we talk about SEO or Google ads, Facebook ads or Instagram reels. We always talk about customers, clients, users, readers, etc.

But what if your customer is another business? If your business is not to sell a product or service to a single customer but to sell it to another business, then B2B (business to business). In this, you are selling your service to some other business. But let us tell you that this is different from selling to a customer and is tough.

1. Your product is mostly high value. In this, the purchase decision is taken after careful thinking. You cannot sell a normal consumer product to any other business.

2. The second reason is that the sale does not happen, the sale doesn't happen immediately. Because the purchase decision is taken late after many people meet, it is taken after a lot of thought.

But the good thing is that just like all other problems of the world, this problem also has a solution with the right strategy. If there is any difficulty then we can solve it by making a strategy. All the companies can achieve success in marketing by making a strategy.

B2B Marketing Strategy into 6 phases.

So we are going to divide this strategy into 6 phases. These 6 phases will have their objectives, they will have their emotional tone. They will have their own content type and we will post these different content types on different platforms.

B2B Marketing Strategy

Let us tell you what these phases are:

Awareness
Highlight
Introduction
Engagement
Conversion
Closing

1. Awareness:

In the awareness phase, we first present our brand. You are going to make people aware of your brand. You will have to tell what your brand is, what your company is, when it was established, what you do etc. Whichever channels you want to promote your brand through, it's your choice.

But in the awareness phase, we promote our brand. The whole focus is on putting information about the brand. When you are going to promote a big brand, your tone should be emotional. Whatever it may be, whether it is a negative tone or a positive tone, whether you become cringe or inspirational, it should just be emotional. Only then will people be content with your brand.

Read More: - Hornetdynamics- Methodology for Cost-Effective eCommerce App Development

2. Highlight:

In this, you will highlight the customer's problem. Whatever product or service you are going to sell, it solves some problem or the other by using this strategy. Example: Maybe your company makes good LED lights. So what is the problem, right now whatever lights the customers are using in your offices, buildings, and factories either do not last for long or they keep creating some other problem.

Maybe they consume more electricity or it is difficult to install them because their cost is high. Your product solves some problems or other problems. Just highlight that problem in this phase. Just keep in mind that you do not have to highlight your problem, only the customer's problem has to be highlighted. Because you have no connection with your problem, the customer comes to solve his problem.

The tone of the content here will be relatable, not debatable. It should not be kept emotional. Because the customer's problem is genuine and he will spend money on it. The type of content you have should have more data and it brings out the problem of the customer.

3. Introduction:

In this, you introduce your solution. You told the customer what the problem is right now, but what solution do you have for it? The tone of the solution content should be informative. Informative means the solution, product, or services you are telling.

Let's create a story by uncovering all its USPs. How does your product work? How does your service work? What are its specialties? What are the benefits of it? Is its cost low? And its features good? Is the life of your product good? How can it make your silent life and business better?

4. Engagement:

Engagement means that you have to give a free demo, trial, or sample of your product. For example, you have to give an option in which the silent can try your product without any price. Whenever you try a new tool, for example, let's say you want to use WP Rocket. What do you want? You want to get a trial. Right? If you want to use SENRUSh, what do you want? You want to get a trial. If any product or service does not provide you with a free trial or demo, you feel unsatisfied. You don't like that.

They fulfill the lack of that trial with a no-questions-asked money-back guarantee. We are not giving a trial but you use our product by paying. If you don't like it, we will ask you a question and return the money. Why are you doing this, now you will see your SaaS marketing and you will understand.

but if you are in B2B sales or B2B marketing, then whatever product or service you are providing, you will have to provide a trial or demo or offer for it so that you can engage people with your product.

Your content must be persuasive. When you are giving your trial, you have to do a comparison with your competitor's product or the services of the direct competitors. You have to tell people why your product is better than the competitor's product. Whatever the specialties are, you have to dig them out and tell them. So that your clients pick you in comparison with your competitors.

5. Conversion:

In conversion, we give offers. This product is available at this price. We will offer 30%, 40%, 50% whatever offer we want to give. The tone of your content has to be convincing. If your offer is convincing, then people will focus on it. Example: You bought a product for Rs. 100. You suddenly made it for Rs. 115, wrote its price made it 15% off, and made it 100 again.

The customer is not a fool. They know the price of the product already. Because you can't offer a higher price than your competitor. And your competitor is already offering a better price. It can be a final pricing or a real-world pricing. So you can't make a fake offer.

It is important to have a convincing offer. So that the current product provider ditches them and considers your offers.

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6 Closing:

In which you sell. You gave the offer, but still, if the customer is not closing, then you have to make the offer decisively. Example: You must have seen on Amazon, and Flipkart that the sales from there seem to be from 10th to 15th. Customers must watch this bus for 5 days otherwise, it will be closed after this. No matter which channel you are doing outreach to the customer that is where you have to make the final sale. You have to provide decisive content. And through that decisive content, you have to close the sales.

Conclusion

This performance marketing strategy may help B2B businesses accelerate growth, optimize marketing budgets, and create demonstrable results. Tailoring these strategies to your company's goals and continually upgrading them based on data insights will help you maintain a competitive edge in the B2B market.

How to Increase B2B Marketing Business Growth with Performance Strategies!

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