In the ever-evolving world of social media, the trend of content creation is on the rise, and one thing that has remained constant is editing videos before uploading them online. Although Instagram provides editing features for Reels, it has always lacked advanced capabilities. But recently, Meta has launched a new app called Instagram Edits, which will be available in app stores on April 30, 2025. Edits is designed to simplify the content creation process by providing an all-in-one tool. It is available for both Android and ios platforms, and allows users to record, edit, and export videos, including Instagram Reels, directly from their smartphones. It reduces the need to switch between multiple apps for filming, editing, and uploading. After getting this news, most people want to know how to use Edits for Reels and short videos on mobile and how to build an app like Edits. If you are searching for the same, then you are in the right place. This blog provides everything you need to know about the Instagram edits app.

What is Edits App?

The Edits app is a free video editing tool that works on all platforms, like Instagram and Facebook, although users will need to log in with Instagram credentials. Edits offers a complete set of features optimized for mobile content creators. Users can record clips up to 10 minutes long, utilize a timeline-based editor to trim, add transitions, visual effects, and green screen backgrounds, and export watermark-free videos. The app helps users to skip rates to analyze audience engagement and improve their content strategy.

Key Features of Instagram Edits App

Recording:- Users can record video clips directly in the app, with each clip lasting up to 10 minutes. Meta says that this feature provides users with the freedom to create longer videos without the need to switch between different applications.
Editing:- The app features a timeline-based editing interface, which enables users to trim clips, apply transitions, and add visual effects. Also, it includes green screen functionality, allowing users to change backgrounds.
Exporting:- Once users have finished editing their videos, they can either save or share them instantly on Instagram, Facebook, or other platforms. Meta states that exported videos do not carry any watermarks, resulting in cleaner uploads.
Performance Metrics:- In addition to editing and sharing, after the video has been posted on a platform, the Edits app showcases viewer engagement metrics, including skip rates. According to Meta, this data can help creators and users understand audience reception and identify where viewers tend to lose interest.

After understanding the Instagram Edits app and its features, you must be wondering how to use Edits for Reels and short videos on mobile. Scroll through this complete blog to know how the Edits app works.

How to use Edits for Reels and short videos on mobile?

Here are the steps that help you to know how the Edits app works.

The first step to using Edits app for Reels and short videos is app downloading. Users can download the Edits app from the App Store or Google Play Store.
After downloading the app, users will need to log in using their Instagram credentials.
Once logged in, users can either record videos within the app or import footage from their phone's gallery.
After loading footage into the timeline editor, users can cut segments, adjust the order of clips, modify the audio, and apply visual effects.
Once editing is complete, the video can be exported and used on various social media platforms.

While Edits is currently focused on mobile video creation, Meta has said the app is part of a broader effort to provide more tools to creators without relying on third-party software.

Steps to build an app like Instagram Edits

Here are the steps to build an app like Edits:-

Streamline your idea

First step to develop an app like Instagram Edits is to streamline the idea. Your idea should offer unique solutions to user problems. Your application must align with users’ requirements for it to find its market fit. Start the development process for video editing software with comprehensive competitor research to identify what they provide, any missing features, and their weaknesses.

Identify your target audience

Understanding your user base and their needs is important to build an app like Instagram Edits. You should identify the common interests and issues that users aim to address. As a result, you can ensure that your app will be beneficial to people who want to store experiences and share their messages with family and friends, as well as on social media platforms.

Make a list of features

Another step to build an app like Instagram Edits is to make a list of features. Features can be divided into core functionalities essential capabilities necessary to meet basic user requirements and advanced features that improve both functionality and user experience. A skilled technical partner can help you identify and choose the appropriate features for your application.

Select top app development company

Nest step to develop an app like Edits is choosing trustworthy company. When selecting mobile app development agency, assess their technical expertise in the specific services you need, such as custom software development, mobile and web solutions, and UI/UX design. Check their portfolio for past successful projects in similar areas and look for case studies that demonstrate their competency.

UI/UX Design

A user- friendly and visually appealing UI/UX is important for the success of your video editing app, ensuring that users can navigate its features effortlessly. Design a clean interface with tools that attract users, featuring drag-and-drop capabilities and quick-access menus.

Develop and test app

The final step to develop an app like Instagram Edits is developing and testing. After the initial coding phase is finished, comprehensive integration and testing are essential to ensure smooth app performance. Testing should focus on all components, including functionality, usability, performance, and security.

Final Thoughts

In this blog, we have given everything you need to know about the Instagram edits app and how the Edits app works. After getting the news that the Instagram Edits app launched, people want to know the price and availability of Edits. Then, let us tell you Edits is available as a free download on the App Store and Google Play Store. No subscription is necessary, and all existing features can be accessed at no cost. To begin, simply sign in with your Instagram account. This shift from Instagram eliminates extra complexity by providing a single, comprehensive platform for creating, organizing, and sharing high-quality short videos.

How to build an app like Instagram Edits?

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