Ecommerce PPC Management: Complete Guide & Top Services in India

Start with account setup and conversion tracking, then move into keyword research, ad copy creation, bid and budget setting, campaign launch, and ongoing monitoring and optimization. Skipping conversion tracking at the start is the most common mistake — without it, you can't tell which campaigns are actually profitable.

Pricing typically depends on ad spend and account complexity, ranging from a flat monthly management fee to a percentage of ad spend (commonly 8-17%). Smaller accounts often work better with a flat fee, while larger, more complex accounts are usually managed on a percentage model.

Look for ecommerce-specific experience (not just general PPC), transparent reporting, a clear negative-keyword and Quality Score process, and relevant case studies — not just the lowest quote.

Yes, as long as campaigns are structured around a realistic budget and clear goals. Starting small with a tightly targeted Search or Shopping campaign, then scaling only what's proven profitable, works better than launching broad campaigns with a large budget from day one.

Shopping campaigns give you more manual control over bids and product groups, while Performance Max uses automation across Google's full inventory (Search, Shopping, Display, YouTube, Gmail) from a single campaign. PMax often delivers strong headline numbers, but without brand exclusions set up correctly, it can overstate incremental results.