Key Differences Between Market Research and UX Research & When to Use Each

Market research focuses on understanding the broader market, including customer needs, preferences, and behaviors within that market. User research, on the other hand, zooms in on individual user interactions with a specific product or service.

Market research is concerned with assessing the overall market landscape, including customer demographics, competition, and market trends. Product research, a subset of market research, specifically examines the product itself, evaluating its features, quality, pricing, and positioning within the market.