UI UX Design
Key Differences Between Market Research and UX Research & When to Use Each
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Market research focuses on understanding the broader market, including customer needs, preferences, and behaviors within that market. User research, on the other hand, zooms in on individual user interactions with a specific product or service.
Market research is concerned with assessing the overall market landscape, including customer demographics, competition, and market trends. Product research, a subset of market research, specifically examines the product itself, evaluating its features, quality, pricing, and positioning within the market.
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