What is PDP in Ecommerce? Understanding Product Detail Pages

A PDP, or Product Detail Page, in ecommerce is a web page that provides complete information about a specific product. It typically includes the product name, images, price, description, specifications, reviews, and an "Add to Cart" button.

A PDP plays a critical role in influencing a customer's buying decision. It provides all the necessary details a user needs to evaluate and purchase a product, improving user experience and increasing conversions.

A well-optimized PDP should include: Clear product images Compelling product title Detailed description Key specifications Price and discount info Reviews and ratings Clear CTA like “Buy Now” or “Add to Cart”

Optimized PDPs can rank for long-tail keywords and attract organic traffic. Using structured data (schema), alt tags, proper headings, and unique product descriptions improves visibility on search engines.

Use high-quality images, write clear and concise descriptions, highlight key features, add social proof (reviews), and ensure mobile responsiveness to improve user experience on PDPs.

Yes, adding product videos can increase user engagement, reduce return rates, and boost conversions. Videos help users better understand the product and feel confident about their purchase.

Use Product schema and Review schema to help search engines understand your content. This can enable rich snippets, displaying ratings, price, and availability in search results.